Research

It is more important than ever to have your advertising investment product results. The Post-Gazette offers some of the most advanced and innovative research services to their advertising customers to enable to them deliver a more efficient advertising message.

We can provide you with the most up-to-date research in the market via Scarborough and Media Audit. Using our tools from Nielsen/Claritas, we can give you a detailed analysis of who your current customers are in the market and how effective your current buy is reaching them. It also gives you the ability to identify and locate your ideal customers. Using our pre-print planning tool, advertisers can now customize their distribution patterns using our web-based mapping technology targeted at your best customer of new prospects.

Contact your account executive or call (412) 263-1384 for more information.

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